100% Optical in London, held 25 – 27 February 2023, proved to be an incredible showcase of innovation, quality, and style within the eyewear industry. Millmead Optical Group, with its three core companies – Continental Eyewear, Jai Kudo Lenses, and Optoplast – took centre stage at stand W100. The bustling atmosphere and enthusiastic participation made it one of the busiest and most successful shows to date.

Unveiling XP Pro: A Revolution in Gaming Lenses

One of the major highlights of the event was the unveiling of the lifestyle gaming lens, XP Pro. Visitors were invited to try out these lenses while indulging in a nostalgic game of Mario Kart. As gamers embraced the virtual racing world, they experienced first-hand the enhanced visual clarity and comfort that XP Pro lenses provided, setting a new standard for gaming eyewear. Find out more about XP Pro Gaming Lenses here.

Sustainable Accessories: A Testament to Millmead’s Commitment

We showcased our range of sustainable accessories. From cloths and sprays to cords and cases, the focus was on reducing environmental impact without compromising on style or functionality. Standout items included the Eden and Tyne cases, proudly Made in the UK from recycled plastic bottles (rPET), highlighting Millmead’s dedication to sustainability. Take a look at the full collection here, or read our Sustainability Report here.

The Frame Extravaganza: Unveiling Quality and Design

Continental Eyewear’s frame brands took centre stage, surrounding the stand with a captivating array of eyewear for visitors to try on and explore. From sophisticated and timeless designs to bold and trendy styles, the diversity of frames catered to every taste and preference.

Thank You!

Thank you to everyone who visited our stand at 100% Optical 2023. The overwhelming response and positive feedback from visitors made the event an extraordinary success.
We look forward to seeing you all again from 24 – 26 February 2024 on stand W100.