Clear vision is crucial for a child’s growth, education, and confidence — and early detection is key.

The recent Mumsnet study has highlighted the importance of eye care for children and revealed some gaps in awareness around frame size and fit.

At Millmead Optical Group, we know how vital early intervention and the right eyewear are for children’s development, confidence, and learning. That’s why we’re proud to support opticians with a wide range of well-fitting, comfortable, and fun children’s frames. Our Continental Eyewear collections are crafted to withstand the active lives of children while ensuring that they have the clear vision needed for reading and learning.

Developed in close collaboration with paediatric dispensing specialist, Dr. Alicia Thompson (ABDO), the Star Fit™ collection is tailored to children aged 2 to 12 years old. Designed to ensure comfort, stability, and a secure fit, these frames feature adjustable elements that evenly distribute weight to minimise pressure points and enhance wearability. Cut-to-fit end tips, a cylindrical core, and extended lugs allow for easy, precise adjustments, while an optional strap offers extra support if needed, although a properly fitted frame should not have the need for one. The lens shape in our Star Fit™ frames was designed with the knowledge that children naturally look upwards in a world designed for adults.

Mr. Men and Little Miss is infused with the essence of self-expression, simplicity, and humour. Crafted with precision and understanding of children’s facial parameters, this collection ensures a perfect balance with adjustable properties, preventing slipping, and the lens shape accommodates a child’s regular upward gaze. This children’s collection consists of everyone’s favourites including Little Miss Sunshine, Little Miss Chatterbox, Mr Tickle, the ever-joyful Mr Happy and more.

Lazer Junior is one of the most comprehensive, value for money children’s eyewear collections available in today’s market. This extensive range offers the very latest metal and plastic designs, in an array of eye-catching colours, to suit all requirements. This children’s collection also has a range of sunglasses designed for children, providing quality products at affordable prices.

Bursting with colour and the latest trends, Matrix Kids is perfect for young fashionistas. Matrix Kids offers trendy metal and plastic frames at affordable prices and features a variety of outgoing colour options and styles; from classic to contemporary, there are options to suit every young person.

Together, we’re building a future where clear vision is part of every child’s success story.