Millmead at Mido 2024


Step into the future of eyewear on the Millmead Optical Group stand at MIDO in Milan!

Our stand at MIDO 2024 (Hall 4, Stand C16-18) is buzzing with anticipation as we prepare to showcase our newest innovations, frame releases and unveil the extraordinary KUDOS® immersive optical experience.

The KUDOS® lens is created using the latest virtual reality technology, to create a progressive lens from scratch, using each patient’s unique gaze dynamics. This simply means it uses the way the wearer sees the world around them. Each wearers gaze dynamics is unique to them, therefore each progressive lens is 100% unique. Not only can you experience KUDOS®, but our team will be on hand to discuss all your ophthalmic lenses needs.

Our recently launched Star Fit™ range for children, crafted in collaboration with paediatric dispensing specialist Dr. Alicia Thompson, is set to steal the spotlight at MIDO. With eight models, each in two colourways, this collection is designed to provide a perfect fit, accommodating the unique facial parameters of children.

And there’s more excitement to come as we introduce new colours for popular models from the premium titanium Reykjavik Eyes Black Label, offering wearers additional timeless and chic options. Not forgetting other brands such as Puriti, X-eyes Lite, Cameo and many more.

Join us at MIDO from 3-5 February 2024 for an exclusive sneak peek and to see our latest ranges.

If you’d like to book an appointment, please contact Ekta Collado on